Fulcrum Singapore by CEL Development

CEL is a wholly-owned subsidiary of Chip Eng Seng Corporation Ltd, a public listed company in Singapore since 1999.

Since 2000, CEL has been actively acquiring sites for property development and investment. These developments include residential, commercial and industrial properties. The current portfolio of CEL includes mid-market and high-end prime properties.

Spearheading the Group’s portfolio in property development and investments, CEL has over the years established itself as one of the industry’s fastest-rising names. With development projects and investment interests in Singapore, Vietnam and Australia, CEL Development Pte Ltd has established impressive growth in recent years.

Being a dynamic organisation, we’ve built our success on the foundations of solid ethical practices and quality standards supported by our vast expertise in the areas of construction, property development and property investment.

With a strong synthesis of youth and experience in our ranks, we are able to leverage this expertise as a Group to continually push benchmarks in construction and quality, much akin to our corporate vision.

CEL believes in growth through partnerships. It has established joint ventures with reputable foreign funds such as Lehman Brothers Real Estate Partner II and Citadel Equity Fund Ltd. CEL has also teamed with local partners like NTUC Choice Homes Co-operative Ltd and Keppel Land Limited on several highly successful property projects.

Going beyond local boundaries, CEL has launched an expansion into the emerging regional economies, beginning with Vietnam, where it is actively seeking property development opportunities. It is also exploring other markets in South East Asia.

CEL’s vision: “To be a leading multi -discipline property development company of choice, one that is synonymous with creating quality homes with outstanding build quality and investment value, thereby creating sustainable value to its shareholders and customers and being a socially responsible corporate organisation.”